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Home Notes for Introduction to Literature Notes for Basic Writing (ENG 020)
Notes for Introduction to Literature
Notes for Basic Writing (ENG 020)
Essay #2 Assignment Sheet ~~
(1) to practice analysis, one common aim of objective writing, using a variety
of rhetorical strategies discussed in class, possibly including description,
illustration, comparison/contrast, cause/effect, classification, and definition;
(2) to practice writing in an objective 3rd person point of view so that the
reader's attention stays focused on the subject matter and not the writer; (3)
to practice careful revision and editing, especially with regard to topics covered
in class (pronoun agreement, sentence fragments, comma splices, and so on).
Directions: Based on our class readings and discussion, as well as your own extensive experience, write an essay that analyzes one or more advertisements, focusing on at least one of the following points. Analyze whether or not and in what ways the ad--
For your consideration:
If you are using
several ads, find the meaningful thread that will weave them together smoothly
in an essay. Are they all humorous? All seductive? Do they each appeal to your
generation? Are they all attempting to define beauty in some way? Do they each
use euphemistic language? Do they all perpetuate a stereotype? Find the common
ground among the group you've chosen. You'll need to articulate it in a thesis
The purpose of
your analysis is to "really see" the ad in a way you might not have
if you hadn't been looking extremely closely, breaking it down to its component
parts-the way it uses language, the kinds of images it employs, the way in which
the language and the images interact with one another, and the way in which
the general layout of the ad reinforces its message. You are using what you've
learned from your reading and from class discussion to try to unmask the devious
ways in which advertisements manipulate viewers.
You may wish to
quote from the readings in your text. These would be welcome, provided they
didn't overwhelm the paper. If you use quotations, remember to use quotation
marks, to introduce the quote by naming the author, and to explain how the quote
relates to your discussion.
and Notes on Evaluation are the same as for ESSAY
Questions? Contact me.
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