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Notes for English Comp I
~~ Comparing/Contrasting Two Advertisements ~~
Once you've observed the similarities and differences you find most interesting or revealing, or instructive, then you can think about how to present your findings in writing. The Prose Reader introduced two methods for organizing your work: "point-by-point" or "subject-by-subject" (pp. 339-31).
Remember, the whole process started long before you thought of writing paragraphs or essays. It started with analysis. With questions and observations. With notes. Before you even start to write, you know several things:
Comparing and Contrasting Two Advertisements
Let's look at two ads and try putting into practice some of the things I've introduced about analysis and about comparison/contrast.
My purpose is to analyze these adsto try to discover something about them that I didn't know before. I want to uncover the hidden messages, the subtle subtexts in each ad. I chose these two ads because on the surface they share some of the same features.
See for yourself. Analyze these ads for "State Farm Insurance" and "RVing." Observe them closely and see if you notice similarities and differences in the way they communicate.
What I want to know about these ads iswhy might they be persuasive? Who are they appealing to? As I observe the ads, I can establish several broad categories that will provide the basis for my close observation of each of them.
Conclusion: Despite their different target audiences, both ads offer a persuasive fantasy for working adults who want to see themselves as really good parents.
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